AI Literacy (1 hour)
Understand the basics and learn skills that will give you the confidence to embrace AI tools and technology.
This course iincludes: How AI works, how to talk to AI, the ethics of AI and the generative AI tools to get you started.
AI in the media (1 hour)
Applications in Media - The current applications of AI within the media landscape, highlighting how AI is transforming the industry.
AI Tools Unveiled: Your Gateway to Efficiency The essential AI tools that are reshaping journalism and story telling, providing insights into their capabilities and how they can enhance media production and workflows.
AI and Ethics: Where Do We Draw the Line? - We delve into the ethical considerations and potential biases in AI, encouraging a discussion on the responsible use of AI in media production.
Future-Proof Your Career: Thriving with AI - Strategies and tips on how media professionals and business can adapt to an AI-driven future, ensuring they remain competitive and relevant in the evolving job market.
AI in the Newsroom (2 hours)
How to Develop a Clear AI Strategy: Assess your newsroom’s readiness for AI and define AI’s role in your organization. Identify areas where AI can add the most value, from news gathering to distribution.
How to Build a Future-Ready Newsroom: Get insights into AI’s transformative potential. Learn how to talk to AI with perfect prompts for research and images. Explore emerging social tools and platforms, such as augmented reality, voice technology and personalisation engines. Learn how to foster innovation and experimentation within your organisation.
How to Enhance Your Journalism: (1 hour)
Learn to fact check, research and eliminate bias with AI
Explore uses of AI in newsrooms around the world.
Find out how other industries are leveraging AI to drive innovation and what you can learn from them.
The Ethical and Editorial Challenges of AI (1 hour)
Learn the different philosophies that drive AI
Mitigate risks like algorithmic bias, misinformation and hallucination.
Balance human judgment with AI-driven insights to maintain journalistic integrity.
Navigate the influence of Big Tech and its implications for journalism through real life challenges posed by AI to journalism.
Ensure transparency, accuracy, and fairness in AI-driven journalism.
How to Collaborate and Innovate: (1 Hour)
How to Collaborate and Innovate: (1 Hour)
Learn to use AI for social media posts, engagement, comment moderation and better understanding your audience
Discover how to automate elements of news production
Find out how to Utilise your archive content
Discover the power of collaboration—both within your newsroom and with external partners like tech companies, startups, and universities.
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