Unlock the Power of Media: Tailored Advice & Courses for Every Professional
Whether you're just starting your journey as a content producer or are a high-level executive seeking to leverage media or AI for strategic advantage, my expertise can meet your needs. With 20 years BBC production and transformation experience, I will change the way you think about storytelling and social media.
Ghostwriting
I help people realise their lifelong ambitions of writing a book or developing a podcast series by providing the dedicated space, confidence, and expert writing and project management skills needed to reach their full potential.
Whether you have a lifetime of stories or a unique professional philosophy, I bridge the gap between "thinking about it" and "publishing it," ensuring your voice remains authentic and your message hits home.
I helped Mike Anderson write and publish the book he had been thinking about for years. It is an entertaining romp through his 30 years as a media giant in London, from the front lines of Fleet Street to the boardrooms of Wapping. Reflecting Mike's unique humor and style, the book has been enthusiastically received and serves as the perfect springboard for his new career as a senior-level corporate coach.
The AI Revolution is Here. Are You Ready?
In the next five years, AI will completely reshape the workplace. It's time to cut through the noise with workshops that reveal what AI can really do across language, vision, marketing, branding, and content generation. Learn to map business problems to the right AI toold, estimate value and risk, and create an ethical AI strategy.
In media, audiences are already demanding hyper-personalised content delivered through voice platforms and conversational AI. The question isn't whether this transformation will happen, it's whether you'll lead it or get left behind.
AI offers game-changing opportunities to boost efficiency, relevance, and innovation. Yet most professionals and C-Suite Leaders remain dangerously unprepared to capitalise on this potential.
Discover how the world's leading organisations and businesses are already using breakthrough technologies to create stories that captivate, inform, and entertain millions. Learn the strategic decisions that separate industry leaders from the competition.
Empower your team with practical AI knowledge!
Empowering Truth in the Age of AI
Adopting AI in the realm of media training, consulting, and coaching offers a remarkable opportunity to enhance creativity without compromising human ingenuity. As we integrate artificial intelligence into these practices, we must remain vigilant about the ethical implications that arise.
The synergy between AI and human innovation can lead to groundbreaking advancements, but it is crucial to ensure that AI serves as a collaborative tool rather than a replacement for our creative instincts.
By fostering a culture of ethical awareness and responsible usage, we can harness AI's capabilities to support and amplify our unique human perspectives, ultimately enriching the media landscape while honouring the essence of creativity.
Expertise in AI in Media
We've already seen how technology transformed news from print to digital making it faster, more accessible, and more competitive. Now AI is triggering an even bigger disruption.
In the new reality, AI-first media models are enabling everyone - from influencers to small businesses - to create, distribute, and personalise content that rivals traditional broadcasters. Your audience advantage is disappearing fast.
Traditional media outlets that don't adapt will lose audience share to nimble competitors who master these tools first. The question isn't if this will happen, it's happening now.
Not In The Headlines courses ensure you stay ahead of the content revolution. Learn to harness breakthrough technologies that keep, impress, and grow your audience, regardless of your budget.
Don't let newcomers steal your audience. Master these new tools now to stay competitive.
Testimonials...
Just some of the feedback from the latest AI in Media courses in 2025!
Beth McLeod, Lecturer Media and Publishing, Bath Spa University
Elizabeth provided a really clear overview of the latest innovations in generative AI that are starting to be deployed in newsrooms. My students found this really helpful, and were amazed by the capabilities of the latest tools in audio and image generation. She gave some really inspiring examples of how journalists are using AI tools by, for example, getting them to sift through vast amounts of data, leading to significant breakthroughs in investigations. Elizabeth emphasised the opportunities that these tools open up to journalists, which was a refreshing perspective for students who often hear a more negative angle about the impact of AI on job prospects. Her talk helped demystify AI and inspired us all to prepare ourselves for this revolution in news production.
Bill Blackwood, Actor Screw/ Vera/ Bank of Dave: The Loan Ranger
The AI in Media course—developed and run by Elizabeth Mearns — was a game-changer: insightful, cutting-edge, and brilliantly delivered. It transformed my understanding of AI’s role in content creation, research, and beyond. The practical takeaways are already proving invaluable. A must for media professionals ready to embrace the future!
Emma Burstall
Bestselling Author and Journalist
Elizabeth was incredibly approachable and helpful. She created a social media campaign for the launch of my book Beneath the Lemon Trees. Using mobile journalism she created a series of videos including brain storming, scripting, shooting and editing. She then administered the social media ads campaign. She explained her strategy at every stage and took me though the production process and placing of ads on social platforms empowering me to create campaign updates in my own time if I wanted to. I learned a lot about social media production, posting and strategy and recommend her approach to others that need to learn to market themselves on a smaller budget.