Welcome to Not In The Headlines
Behind every successful media outlet there is a multitude of decisions. Find out how the world's leading broadcasters use emerging technologies to create stories that engage, inform and entertain their audiences. With two decades in the news media and many years in the newsrooms of the BBC, I can help you master AI and develop an effective digital strategy - let's learn how to navigate the fast-changing world of media, communications and audiences together!
In the next five years AI will transform the media landscape...
Audiences will drive these changes, seeking news that is more personalised and accessible through voice-activated or conversational platforms.
AI offers unprecedented opportunities to enhance efficiency, relevance, and innovation, however, the adoption of AI varies widely, leaving many organisations unprepared to fully harness its potential.
Find what AI can offer you, the tools that are available, which are the best and how to use them...
Keep yourself and your staff informed
The transition from print to digital has already shown how technology can revolutionise news dissemination, making it faster and more accessible. Now, with AI at the forefront, media outlets, newsrooms and businesses will adopt AI-first models, enabling anyone to produce, receive, and distribute content tailored to their preferences and locales. This shift will challenge traditional broadcasters, as influencers and businesses gain more audience traction.
Not in the Headlines courses help you to stay ahead of the content curve by harnessing the power of new technologies to keep, impress and grow your audience on any budget.
Empowering Truth in the Age of AI
Not In The Headlines' courses blend AI literacy with innovative digital strategies to empower, not replace, human talent and creativity. My mission is to help you thrive in your media landscape as it evolves. Whether you are working in news, communications or business, I can help you harness the amazing tools offered by AI tech and teach you to interact efficiently with the latest transformative media experiences.
Testimonials...
Just some of the feedback from the latest AI in Media courses in 2025!
Beth McLeod, Lecturer Media and Publishing, Bath Spa University
Elizabeth provided a really clear overview of the latest innovations in generative AI that are starting to be deployed in newsrooms. My students found this really helpful, and were amazed by the capabilities of the latest tools in audio and image generation. She gave some really inspiring examples of how journalists are using AI tools by, for example, getting them to sift through vast amounts of data, leading to significant breakthroughs in investigations. Elizabeth emphasised the opportunities that these tools open up to journalists, which was a refreshing perspective for students who often hear a more negative angle about the impact of AI on job prospects. Her talk helped demystify AI and inspired us all to prepare ourselves for this revolution in news production.
Bill Blackwood
Actor, Screw/ Bank of Dave: The Loan Ranger
The AI in Media course—developed and run by Elizabeth Mearns — was a game-changer: insightful, cutting-edge, and brilliantly delivered. It transformed my understanding of AI’s role in content creation, research, and beyond. The practical takeaways are already proving invaluable. A must for media professionals ready to embrace the future!
Emma Burstall
Bestselling Author and Journalist
Elizabeth was incredibly approachable and helpful. She created a social media campaign for the launch of my book Beneath the Lemon Trees. Using mobile journalism she created a series of videos including brain storming, scripting, shooting and editing. She then administered the social media ads campaign. She explained her strategy at every stage and took me though the production process and placing of ads on social platforms empowering me to create campaign updates in my own time if I wanted to. I learned a lot about social media production, posting and strategy and recommend her approach to others that need to learn to market themselves on a smaller budget.
Contact us
Telephone: 07900006375
E-mail: info@Notintheheadlines.com
Images created by E Mearns & AI ©Copyright. All rights reserved.
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